Challenge

Create a cross-platform quarterly evergreen campaign based on insights from historical performance data and insights. ​

​

Solution

After a deep dive into the data analytics we identified several common creative attributes (i.e. minimal color, copy and environment) of the highest performing ad units across all current media placements. However, we also found that the type of cuisine featured in the asset and the time of day the ad was served had a measurable effect on performance with different audience cohorts. We were able to solve for this by using a combination Gen AI and 3d photogrammetry for capture to create 48 unique modular visual assets (color, food and copy) in 12 platform optimized ad formats (576 deliverables total). Exponentially increasing the number of deliverables from the previous quarter with zero increase in production costs.