Challenge

Create a cross-platform evergreen campaign based on insights from historical performance data and insights. ​

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Solution

After a deep dive into the data analytics we identified several common creative attributes (i.e. minimal color, copy and environment) the highest performing ad units across all current media placements. However, we also found that there are some platforms that had fundamentally conflicting aesthetics (hi-fi vs lo-fi production, audio effectiveness) that would be difficult to rectify with one creative approach. We were able to solve for this by producing two sets of assets (without increasing production costs), that are both distinct in their vibe but similar enough visually to fully optimize for each platform.