Challenge 

Conquest new Range Rover buyers with aspirational storyteling.​

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Solution

Based on an evolving cultural truth: that life experiences are the new materialism, we set out to demonstrate the legendary capability and luxury of the Range Rover with a journey to six legendary drives. This "living" CRM and social media program was conceived to be consistently refreshed with new content and regionalized across the globe. This resulted in the highest conversion rate of any marketing program in Land Rover's history.