WELL STORIED

CRM, Digital and Social

Challenge 

Reignite passion for the Land Rover brand amongst current and former owners  

Solution

Create a Documentary video series #WellStoried that profiles the lives of real Land Rover owners and how their vehicles have become integral parts of their lives. In doing so, Land Rover paints a picture of a brand that enables adventure and stirs passions within its collective of extraordinary owners.

Creative Direction:

Brendan Moran, Bec Couche

Art Direction: Peter Cooper, Brendan Moran

Copy: Bec Couche