#MBPhotoPass 

Social

Challenge 

Create engaging content for Mercedes-Benz's owned social media channels.

Solution

#MBPhotoPass, a program conceived by partner agency Razorfish, but executed in-house was one of the first formal influencer programs. In which talented photographers and storytellers were commissioned to create unique and compelling brand stories on MB's Instagram channel. This program required us to create a highly efficient process of identifying talent, providing art direction and providing production support/supervision.. 

Creative Direction:

Brendan Moran, Razorfish

Art Direction: Brendan Moran