NEVER STOP DISCOVERING
Broadcast, Addressable TV, Digital
Create a global TVC introducing the all-new Land Rover Discovery Sport that communicates the "Never Stop Discovering" message across geographical, linguistical and cultural boundaries
Using a montage like visual approach and poetic VO we created a highly modular and customizable film construct. Easily modified to create localized versions that were contextualized for the culture in which it was to be used..
Brendan Moran, Bec Couche
Art Direction: Lauren Zaffaroni
Copy: Bec Couche