THE JAGUAR GUIDE TO MANNERS 

Broadcast, Addressable TV, Digital & Social

Challenge 

Create an integrated campaign that Introduces Jaguar's first ever entry level sedan and luxury SUV, to a new audience who primarily consumes digital media. 

Solution

Following-up on the heels of the "Villains" campaign and partnerships with the James Bond 007 movie franchise, the Jaguar Guide to Manners campaign successfully drove brand engagement and created awareness of the all-new Jaguar XE and F-PACE. Ultimately this campaign was directly attributed in helping Jaguar to become the fastest growing car brand in the U.S. in 2016-18. 

Creative Direction:

Brendan Moran, Matt Page
 

Art Direction: Brendan Moran

Copy: Mark Scott