THE JAGUAR GUIDE TO MANNERS
Broadcast, Addressable TV, Digital & Social
Create an integrated campaign that Introduces Jaguar's first ever entry level sedan and luxury SUV, to a new audience who primarily consumes digital media.
Following-up on the heels of the "Villains" campaign and partnerships with the James Bond 007 movie franchise, the Jaguar Guide to Manners campaign successfully drove brand engagement and created awareness of the all-new Jaguar XE and F-PACE. Ultimately this campaign was directly attributed in helping Jaguar to become the fastest growing car brand in the U.S. in 2016-18.
Brendan Moran, Matt Page
Art Direction: Brendan Moran
Copy: Mark Scott