#FTW
Social Campaign
Challenge
Create a campaign to build awareness of the Jaguar E-Pace to an audience that doesn't consume traditional media.
Solution
Since the target audience was the youngest Jaguar has ever targeted, we illustrated the E-Pace's feature benefits in a very succinct and playful way that felt native to six second pre-roll and IG stories media placements.
Creative Direction:
Brendan Moran
Art Direction: Brice Rogers
Copy: Morgan Sobol