#FTW

Social Campaign

Challenge 

Create a campaign to build awareness of the Jaguar E-Pace to an audience that doesn't consume traditional media. 

Solution

Since the target audience was the youngest Jaguar has ever targeted, we illustrated the E-Pace's feature benefits in a very succinct and playful way that felt native to six second pre-roll and IG stories media placements. 

Creative Direction:

Brendan Moran

Art Direction: Brice Rogers  

Copy: Morgan Sobol