Challenge 

Raise awareness and leverage Range Rover's sponsorship of the U.S. Equestrian team to a very affluent audience. With on-site, broadcast and digital content, that is targeted to high net worth and equestrian enthusiasts . 

 

Solution

Create a series of cinematic films that intrinsically draw parallels between the power and beauty of a thoroughbred  house and a Range Rover. Created in such a way that it is suitable for on-site, broadcast and digital placements.