Challenge 

Raise awareness of and differentiate Eight O'Clock Coffee from the numerous mass market coffee coffee brands. To a primary rural consumer that sees coffee as staple rather than a luxury product. While also appealing to cost-conscious young adults 

​

Solution

Create a campaign that centers around the simple and relatable act of connecting with someone over a cup of coffee. Utilizing a modern yet approachable visual aesthetic with a colloquial tone that feels native in both traditional and digital mediums.