Mesmerizing Details

The pace, themes, and relevance of posts on social media change rapidly.  I wanted to push the traditional “create evergreen content” parameters and seize the opportunity to create something with immediate relevance and expand Land Rover’s social following by making traction with a progressive and switched-on audience. Therefore leveraged the trend of “oddly satisfying” and used it to showcase the details of the Range Rover Velar—creating something that would be disruptive and appealing to its target audience.