MESMERIZING DETAILS 

Social Media Campaign 

Challenge

Increase awareness of the All-New Range Rover Velar, by creating a social-first campaign that would be disruptive and appealing to its target audience—who have refined aesthetic and interest in art/design.

Solution

After a deep dive into the types of content the target audience consumed, we discovered that #oddlysatisfiying videos over-indexed across the board with this group. Using this insight, we created a campaign that both leveraged the trend of “oddly satisfying” and used its aesthetic to showcase the beautiful design of the Range Rover Velar. Becoming the most successful automotive social media campaign to date and is used by Facebook in best practice presentations globally.

Creative Direction: Brendan Moran

Art Direction: Brice Rogers, Brendan Moran

Copywriting: Morgan Sobel

Mezmerizing Details (Pre-Roll)

Mezmerizing Details (Pre-Roll)
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LDR_Velar_Mezmerizing_Console_16x9_G_v1

LDR_Velar_Mezmerizing_Console_16x9_G_v1

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LDR_Velar_Mesmerizing_Grill_16x9_v2

LDR_Velar_Mesmerizing_Grill_16x9_v2

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LDR_Velar_Mezmerizing_Headights_16x9_G_v1_1_1_1

LDR_Velar_Mezmerizing_Headights_16x9_G_v1_1_1_1

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