Challenge

Increase awareness of the All-New Range Rover Velar, by creating a social-first campaign that would be disruptive and appealing to its target audience—who have refined aesthetic and interest in art/design.

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Solution

After a deep dive into the types of content the target audience consumed, we discovered that #oddlysatisfiying videos over-indexed across the board with this group. Using this insight, we created a campaign that both leveraged the trend of “oddly satisfying” and used its aesthetic to showcase the beautiful design of the Range Rover Velar. Becoming the most successful automotive social media campaign to date and is used by Facebook in best practice presentations globally.