The Art OF Performance Tour

The Art of Performance Tour let people put the new Jaguar XE through its pace while starring in their very own action movie—blurring the lines between social activation and experiential. After completing the experience people were given a unique link to their video   which they could easily share on their social media channels extending it reach beyond the partispants. Amongst other accolades, The Art of Performance Tour was named best interactive campaign by Media Post.