Challenge 

Create a tent-pole moment to launch Jaguar's first ever entry-level sedan to a new, younger and digitally connected consumer.. 

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Solution

Leveraging Jaguar's rich history within film, we created The Art of Performance Tour. A Muti-city experiential activation that would let participants put the new Jaguar XE through its paces while starring in their very own action movie—bridging the gap between a digital and experiential activation. After completing the experience people were given a unique link to their video which they could easily share on their social media channels exponentially extending the reach of the activation . Amongst other accolades, The Art of Performance Tour was named the best interactive campaign by Media Post and won a Gold and Best of Show Effie Award