NEVER STOP DISCOVERING 

Broadcast, Addressable TV, Digital

Challenge 

Create a global TVC introducing the all-new Land Rover Discovery Sport that communicates the "Never Stop Discovering" message across geographical, linguistical and cultural boundaries  

Solution

Using a montage like visual approach and poetic VO we created a highly modular and customizable film construct. Easily modified to create localized versions that were contextualized for the culture in which it was to be used.. 

Creative Direction:

Brendan Moran, Bec Couche

Art Direction: Lauren Zaffaroni 

Copy: Bec Couche